Mission & business plan

We welcome all our members to join us at our regular AGMS and to talk to us at the various events we arrange throughout the year. All members are encouraged to contact us about their listings or to voice any questions or suggestions they have regarding Visit Devon, simply contact your account manager.  

Not sure who your account manager is?  

Dartmoor, South Devon, Mid-Devon, English Riviera – Please contact Bridget on bridget.mccombe@visitdevon.co.uk

North Devon, East Devon – Please contact Hannah on hannah.radford@visitdevon.co.uk 

Alternatively, you are welcome to send details of your query to info@visitdevon.co.uk 

At Visit Devon, we are committed to keeping you informed, and transparency is very important to us.  

Download the latest Business Plan here.  

Download the latest annual report here.  

Download the latest unaudited financial statements here.  

Our Mission 

Our mission is to support the tourism industry in the county of Devon and to maintain and develop the county’s recognition on a global stage as a leading destination, based on the quality of the region’s hospitality and leisure industry.  

To do this, we coordinate promotion and research across both the UK and internationally to make sure that Devon is being promoted in the best way possible and how we can further grow the visitor economy. We work with a number of tourism businesses including Visit Britain and Visit England to ensure that Devon is seen as a global visitor destination.  

The purpose of Visit Devon is to invest in the future of the region’s economy and tourism industry.  

We will: 

• Support tourism businesses across the county 

• Promote and market those businesses and visitor experiences to a national and international audience through on and offline promotion, events and campaigns.  

• Maintain current visitor traffic and work to attract new visitors. 

• Improve the experience of Devon’s visitors by engaging with them and providing information, both to the visitors and those working in hospitality, leisure and tourism by offering training, skills and resources.  

• Adding value to all members by connecting them with other businesses and audiences  

• Balance the economic benefits of tourism without compromising the quality of life enjoyed by those that live in Devon, as well as to help conserve the county’s diverse landscape.