The Devon Local Visitor Economy Partnership (LVEP) exists to strengthen and strategically coordinate the visitor economy across Devon.
The LVEP brings together Destination Management Organisations (DMOs), local authority tourism leads, public agencies, and other stakeholders to form an Executive Steering Group. This group will lead the formation of a high-level Strategic Board to guide long-term direction and maximise regional impact. The partnership focuses on destination management, coordination, and collective problem-solving.
Chair: Vince Flower
Sally Everton – Visit Devon CIC
Carolyn Custerson – English Riviera BID Company
Carolyn Cadman – South West Water
Emma Thomasson – Visit Exmoor
Judith Smith – Destination Plymouth
Sarah Elliott – Destination Plymouth
Jamie Evans – Devon County Council
Richard Drysdale – Exmoor National Park
Simon Jupp – Pennon Group
Robin Tjolle – Visit England
Alistair Handyside – PASC
Richard Marsh – Devon Chamber
Amanda Lumley – Destination Plymouth
Strategic Aims
Increase Income: Unlock £300 million annually by growing the proportion of overnight visitors from 16% to 20%.
Boost Employment: Create and sustain over 5,500 jobs every year within Devon's visitor economy.
Strengthen Business Productivity: Enhance performance and profitability across tourism-related businesses.
Become a National Voice: Serve as Devon’s official destination partner with VisitBritain/VisitEngland, influencing national tourism priorities.
Diverse Income Streams: Develop new commercial revenue opportunities to sustain and grow the partnership.
Collaborate Effectively: Share knowledge, avoid duplication, and identify synergies across partner activities.
Support Strategy & Policy: Provide a unified voice to influence tourism strategy at local, regional, and national levels.
Commission Insight: Fund and share research to inform decision-making and strengthen destination management.
Drive Operational Efficiency: Explore shared services, joint training, and collaborative opportunities like Travel Trade and MICE promotion.
Chair: Vince Flower
Sally Everton – Visit Devon CIC
Carolyn Custerson – English Riviera BID Company
Carolyn Cadman – South West Water
Emma Thomasson – Visit Exmoor
