Devon & Partners Local Visitor Economy Partnership (LVEP)
About the LVEP
Devon & Partners Local Visitor Economy Partnership (LVEP) was established in April 2024 as a public-private collaboration between local authorities, destination management organisations, and regional businesses. As England's third-largest visitor economy, Devon boasts two National Parks, the country's first National Marine Park, a UNESCO biosphere, the English Riviera UNESCO Global Geopark, nearly 700 KM of coastline and over 6,700 sq.km of stunning countryside.
Our vision
To grow Devon's visitor economy by £300 million annually by 2030.
Achieving this ambition requires collaboration, but with the right level of public funding, we could accelerate our plans - driving economic growth while supporting national climate and development goals.
Our main objectives
Grow Visitor Spend - Shift the focus from day trips to overnight stays, driving higher visitor expenditure
Spread the Benefits - Encourage tourism across all of Devon, supporting local economies and promoting sustainable travel.
Create a Year-round Economic Driver - Develop a compelling, all-season visitor offer to reduce seasonality and sustain jobs.
Since our launch, we have:
- Established a strong, representative Advisory Board
- Built a cross-county partnership for Devon's visitor economy
- Strengthened ties with Visit England
- Developed a Growth Plan
Key Visitor Economy Facts for Devon
- £2.3 billion annual visitor spend
- Supporting over 50,919 jobs (9% of total employment)
- 23.4 million staying visitor nights (international and domestic)
- 23.9 million day visits annually, generating £944 million in spend
- 4,876 tourism businesses supported
- 48,078 serviced accommodation beds
* SWTR Cambridge Model 2022 data
Devon & Partners Advisory Board Members
- Visit Devon CIC
- Destination Plymouth / Plymouth
- Devon County Council
- Visit England
- English Riviera BID Company / Torbay
- Visit South Devon
- Visit Exeter / Exeter
- Visit Exmoor
- Dartmoor National Park
- Exmoor National Park
- Professional Association of Self Caterers
- Food and Drink Devon
- East Devon District Council
- Mid Devon District Council
- North Devon Council / UNESCO Biosphere
- Devon Association of Tourist Attractions
- SW Devon District Council
- National Trust
- Brend Hotels
- UNESCO Geopark
- South West Water
Contact us
For more information about the Devon & partners LVEP, please contact:
Vince Flower, Chair- vince.flower@visitdevon.co.uk
Amanda Lumley, Executive Lead- amanda.lumley@plymouth.gov.uk
Jamie Evans, Devon County Council / Accountable Body - jamie.evans@devon.gov.uk
