Devon & Partners Local Visitor Economy Partnership (LVEP)

About the LVEP

Devon & Partners Local Visitor Economy Partnership (LVEP) was established in April 2024 as a public-private collaboration between local authorities, destination management organisations, and regional businesses. As England's third-largest visitor economy, Devon boasts two National Parks, the country's first National Marine Park, a UNESCO biosphere, the English Riviera UNESCO Global Geopark, nearly 700 KM of coastline and over 6,700 sq.km of stunning countryside. 

Our vision

To grow Devon's visitor economy by £300 million annually by 2030. 
Achieving this ambition requires collaboration, but with the right level of public funding, we could accelerate our plans - driving economic growth while supporting national climate and development goals. 

Our main objectives 

Grow Visitor Spend - Shift the focus from day trips to overnight stays, driving higher visitor expenditure

Spread the Benefits - Encourage tourism across all of Devon, supporting local economies and promoting sustainable travel. 

Create a Year-round Economic Driver - Develop a compelling, all-season visitor offer to reduce seasonality and sustain jobs. 

 

 

Since our launch, we have: 

  • Established a strong, representative Advisory Board
  • Built a cross-county partnership for Devon's visitor economy
  • Strengthened ties with Visit England
  • Developed a Growth Plan

 

Key Visitor Economy Facts for Devon

  • £2.3 billion annual visitor spend
  • Supporting over 50,919 jobs (9% of total employment)
  • 23.4 million staying visitor nights (international and domestic)
  • 23.9 million day visits annually, generating £944 million in spend
  • 4,876 tourism businesses supported
  • 48,078 serviced accommodation beds

 

* SWTR Cambridge Model 2022 data

view of dartmoor at sunset

Devon & Partners Advisory Board Members 

  • Visit Devon CIC
  • Destination Plymouth / Plymouth
  • Devon County Council 
  • Visit England 
  • English Riviera BID Company / Torbay
  • Visit South Devon
  • Visit Exeter / Exeter 
  • Visit Exmoor
  • Dartmoor National Park 
  • Exmoor National Park 
  • Professional Association of Self Caterers
  • Food and Drink Devon 
  • East Devon District Council 
  • Mid Devon District Council 
  • North Devon Council / UNESCO Biosphere
  • Devon Association of Tourist Attractions
  • SW Devon District Council 
  • National Trust
  • Brend Hotels
  • UNESCO Geopark 
  • South West Water

Contact us 

For more information about the Devon & partners LVEP, please contact: 

Vince Flower, Chair- vince.flower@visitdevon.co.uk
Amanda Lumley, Executive Lead- amanda.lumley@plymouth.gov.uk
Jamie Evans, Devon County Council / Accountable Body - jamie.evans@devon.gov.uk 

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