Woolacombe Bay Holiday Park have undertaken new research and found that 66% of people are still confident booking UK holidays despite a wet summer.

The team asked their Facebook followers the following questions:

Research shows rain doesn’t dampen holidays in Britain 1


Research shows rain doesn’t dampen holidays in Britain 1

The results showed that 33% said that the weather had turned holidaymakers away from holidaying in the UK and 41% admitted that the weather had an impact on their holiday plans while they were away. The data suggests that despite this, a majority (66% in total) are still confident in booking UK holidays despite the rainy weather the UK experienced this during July and August.

Kevin Darvill, Woolacombe Bay Holiday Parks’ Sales and Marketing Director, said: “Weather considerations were on many holidaymakers’ minds this year, whether that was scorching and uncomfortable temperatures around the Med or above average rainfall in the UK. A wetter than hoped for summer did not seem to put a damper on many families’ holidays with self-catering occupancy up 3% on last year thanks to the range of all-weather activities on our parks, many of them included in the holiday price. Bookings for 2024 are very healthy too, so it’s great that people are being optimistic for sunnier times in 2024.”

Looking for a staycation in North Devon? Woolacombe Bay Holiday Park is a great option for the whole family. With some of the UK’s best beaches located within Devon and the draw of some amazing scenery and seaside towns, it’s clear to see why there has been constant demand for holidays in the new year despite the rain, the flexibility and price offered by a holiday within the UK looks set to support demand for the new year and well into the future.