VisitEngland’s Tourism Superstar competition has officially opened for the public to cast their vote to find this year’s winner. Now in its 13th year, Tourism Superstar recognises the unsung heroes working in English tourism who are providing unforgettable visitor experiences and showcasing the…
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English Tourism Week returns on 14-23 March 2025. Led by VisitEngland, the annual campaign raises awareness of the importance of the sector and the contribution it makes to the British economy to stakeholders including media and Government. Tourism is worth £106 billion to the UK economy and…
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Congratulations to our new Tourism Superstar finalists who are in with a chance of winning the coveted title this year. Tourism Superstar is VisitEngland’s annual competition to champion individuals or small teams who provide an unforgettable visitor experience. From tour guides to wildlife rangers…
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Film and TV shows are powerful motivators for travel. Our latest research shows that more than 9 out of 10 potential visitors to the UK are keen to visit a film or TV location during their trip. Our ‘Starring GREAT Britain’ campaign, launching in 2025, is harnessing this trend using films and TV…
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VisitEngland is proud to be a UK founding partner for Purple Tuesday 2024, taking place on 12 November. This national initiative helps businesses to improve the customer experience for disabled people and their families across the tourism industry – a market worth £14.6 billion a year. For this…
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VisitEngland has revealed the winners of its Visitor Attraction Accolades for 2023-2024, recognising excellence within the visitor attraction sector. Accolades were awarded to 72 English attractions covering all aspects of what makes an outstanding visitor experience. The five categories include:…
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The annual campaign to celebrate the English tourism sector, English Tourism Week, will return on 14-23 March 2025. Led by VisitEngland, the campaign highlights to government and stakeholders the invaluable contributions the sector makes to the English economy, around £70.5 billion (GDP), while…
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VisitEngland has now published free questionnaires to help tourism product distributors and individual businesses to identify and promote the key accessibility features in their tourism venues. Providing accessibility information can help tap into the Purple Pound market, with 95% of disabled people…
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On 1 October the new Employment (Allocation of Tips) Act 2023 came into force, impacting on how businesses manage and distribute tips from customers. Key requirements of the new legislation include all tips being passed to staff without any deductions, a time limit on when tips must be paid by and…
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Available discounts for tourism businesses in England to get a AccessAble Detailed Access Guide for just £1 + VAT have now been extended to even more business types. All shops, cafés, pubs, bars, restaurants, visitor information centres, outdoor spaces and outdoor activities are now eligible for…
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