Film and TV shows are powerful motivators for travel. Our latest research shows that more than 9 out of 10 potential visitors to the UK are keen to visit a film or TV location during their trip.
Our ‘Starring GREAT Britain’ campaign, launching in 2025, is harnessing this trend using films and TV shows to inspire more visitors to choose Britain, to explore more and to come now. With destinations in England, Scotland and Wales the real star of the show, we are showcasing a welcoming, dynamic and diverse Britain.
Find out more about the campaign and how to get involved on our website.
Join the conversation on social media by sharing your film and TV inspired experiences along with the official hashtag #StarringGREATBritain.