Devon’s visitor economy is a vital part of the county’s prosperity, supporting thousands of jobs and businesses across towns, villages and coastal communities. The Devon and Partners Local Visitor Economy Partnership (LVEP) brings together key organisations and stakeholders to work collaboratively, ensuring Devon continues to thrive as one of England’s leading visitor destinations.
Through a shared strategic approach, the partnership aims to increase the value of tourism by encouraging more overnight stays, extending the visitor season and growing visitor spend across the region. At the same time, the LVEP will support tourism businesses to improve productivity, access new opportunities and benefit from shared knowledge, research and collaborative initiatives.
As Devon’s recognised destination partner with VisitBritain and VisitEngland, the partnership also provides a unified voice for the county at a national level, helping to influence tourism policy, strengthen the visitor economy and secure long-term growth for Devon.
Strategic Aims
Increase Income: Unlock £300 million annually by growing the proportion of overnight visitors from 16% to 20%.
Boost Employment: Create and sustain over 5,500 jobs every year within Devon's visitor economy.
Strengthen Business Productivity: Enhance performance and profitability across tourism-related businesses.
Become a National Voice: Serve as Devon’s official destination partner with VisitBritain/VisitEngland, influencing national tourism priorities.
Diverse Income Streams: Develop new commercial revenue opportunities to sustain and grow the partnership.
Collaborate Effectively: Share knowledge, avoid duplication, and identify synergies across partner activities.
Support Strategy & Policy: Provide a unified voice to influence tourism strategy at local, regional, and national levels.
Commission Insight: Fund and share research to inform decision-making and strengthen destination management.
Drive Operational Efficiency: Explore shared services, joint training, and collaborative opportunities like Travel Trade and MICE promotion.
