English Tourism Week returns on 14-23 March 2025.
Led by VisitEngland, the annual campaign raises awareness of the importance of the sector and the contribution it makes to the British economy to stakeholders including media and Government. Tourism is worth £106 billion to the UK economy and supports thousands of SMEs and 2.6 million jobs.
This year the theme will be 'Supporting people and places to drive growth' to emphasise tourism’s contribution to developing local economies.
A toolkit of assets featuring the slogan will be available soon for industry to get involved in the campaign, celebrate English tourism and kickstart the new season.