The South West Data Hub is a regional resource designed to help businesses in Devon understand visitor behaviour, monitor emerging trends and make informed decisions that support sustainable growth. It brings together high quality tourism intelligence from across the South West, giving organisations access to reliable data that strengthens planning, investment and strategic development.
What the South West Data Hub Offers
- Real time insights: Up to date information on visitor numbers, seasonal patterns, accommodation trends and destination performance across Devon and the wider region.
- Regional benchmarking: Tools that allow businesses to compare performance with neighbouring towns, districts and counties to identify strengths and opportunities.
- Market intelligence: Curated reports on visitor demographics, motivations, spend and emerging travel behaviours.
- Economic impact data: Clear metrics that demonstrate the value of tourism to local communities and support funding or strategic planning.
- Easy to use dashboards: Visual tools designed for quick interpretation, suitable for business owners, councils and tourism partners.
Find our more about what the South West Data Hub can do for businesses here.
Why It Matters for Businesses in Devon
The South West Data Hub strengthens Devon’s position as a leading visitor destination by giving organisations access to evidence that supports confident decision making. Businesses can plan more effectively, understand how visitor behaviour is evolving and identify opportunities for growth. The Hub also provides credible regional data that can be used to support funding applications, infrastructure proposals and collaborative projects. It helps partners across Devon demonstrate the economic contribution of tourism and build coordinated strategies that benefit the wider region. South West Data Hub's reports are available to browse here.
Designed for Towns, Businesses and Local Stakeholders
The Hub is suitable for organisations of all sizes, from local attractions and accommodation providers to town councils and tourism groups. It offers the same level of high quality intelligence used by regional DMOs and ensures that every part of Devon, from coastal destinations to rural communities, can benefit from shared insight and aligned promotion.
Start Using the South West Data Hub
The Hub is ready to explore. Businesses can use the data to identify new opportunities, strengthen decision making and contribute to the future of Devon’s visitor economy. Find out more here.
