In 2019, the UK tourism industry was worth £120 billion, with inbound markets providing £28.4 billion and domestic markets providing £91.6 billion. Did you know only 9.8% of UK SMEs focus on international audiences who, on average, spend three times more than the domestic traveller?
VisitEngland would like to invite you to Taking England to the World - a one-day training programme designed to help your business reach new customers and grow your revenue.
Created and delivered by industry experts, Taking England to the World provides information on insights and research, marketing, product development, distribution and partnerships to create a fully rounded training offering.
With content covering all aspects of getting ready to work with the travel trade to attract new customers, this training course will include an overview of the key markets to England, from defining and distributing your product offering, to building powerful relationships and creating engaging content.
Developed as part of the Government’s £40 million Discover England Fund, this free course is designed to equip you with the skills and foundations you need to develop and promote your product for sale in key markets.
Who is it for?
This training programme is aimed at suppliers from all sectors of the English travel industry – from accommodation to attractions, and from excursions to experiences. Whilst particularly suitable for SMEs, larger organisations are also welcome to attend.
Date: 11, 18, 25 January 2022