Sustainable Tourism Road Map

The Coast & Country project has brought together five East Devon towns, Sidmouth, Ottery St Mary, Budleigh Salterton, Seaton and Honiton in a collaborative initiative to connect our visitor economies and contribute to making East Devon a leader in sustainable tourism.

As part of this project, we have partnered with a global pioneer, the Travel Foundation, to produce this roadmap for sustainable tourism and climate action. It shows how we can make Sidmouth and its partner towns an environmentally responsible and inclusive destination, making realistic and ambitious progress towards net zero emissions and providing a product which will attract considerate tourists now and in the future.   It champions innovation and can empower the sector to build resilience in a market which continues to face challenging times. 

The roadmap was produced in collaboration with national, regional and local decision-makers, key infrastructure providers, businesses and our rich tapestry of civic groups all of whom contributed ideas, and objectives and fed into our action plans.  Our Changemaker Champions, local businesses which are already leading the way in implementing sustainable practices, provided us with a range of innovative ideas and inspiration.  All businesses will be key partners in making sure we can meet our commitment to net zero and achieve our goals.

We hope that this roadmap will inspire your business to be part of the change and provide some insight into what you can do to benefit the environment, community and your own business.  We would love you to join us in our collective sustainability journey.  We believe that by working together, all changes can add up to a big difference.


For more information, or to give us feedback, please contact