English Tourism Week 2026 takes place from 13–22 March, providing a valuable opportunity for tourism and hospitality businesses across the country to showcase their offer, celebrate the sector, and highlight the vital role tourism plays in local communities and economies.
Led by VisitEngland, the annual campaign shines a spotlight on the breadth and quality of England’s tourism industry while encouraging people to explore destinations closer to home. For businesses across Devon, it’s a chance to join the national conversation and help demonstrate the importance of tourism to our county.
Why English Tourism Week Matters
Tourism is one of Devon’s most important industries, supporting thousands of jobs and businesses across accommodation, attractions, food and drink, retail and transport. English Tourism Week helps raise awareness of the sector’s economic and cultural value while also inspiring visitors to discover new places and experiences.
By taking part, Devon businesses can benefit from increased visibility, strengthen connections with local audiences, and celebrate the role they play in delivering exceptional visitor experiences.
Ways Your Business Can Take Part
There are many simple ways businesses can get involved in English Tourism Week and make the most of the campaign:
Promote your business on social media
Share what makes your business unique and join the wider conversation using the official #EnglishTourismWeek hashtag.
Highlight special experiences or offers
Consider running a seasonal promotion, exclusive experience or behind-the-scenes activity that encourages visitors to discover your business.
Celebrate your team
English Tourism Week is also about recognising the people behind the visitor experience. Share stories about your staff, your business journey, or what makes your destination special.
Collaborate locally
Work with neighbouring attractions, accommodation providers or hospitality venues to create joint promotions or itineraries that encourage visitors to explore more of Devon.
How Visit Devon Will Be Supporting the Campaign
Visit Devon will be supporting English Tourism Week through a range of digital activity across our channels, helping to raise awareness of the campaign and celebrate the businesses that make Devon such a special destination.
We encourage businesses to share their stories, experiences and offers during the week so we can amplify them where possible.
Let’s Celebrate Devon’s Tourism Industry
English Tourism Week is an opportunity for the whole industry to come together and champion the value of tourism. By getting involved, Devon businesses can help showcase the incredible experiences available across the county while inspiring visitors to explore more of what Devon has to offer.
We look forward to celebrating with you.
