Celebrating 50 Years of British Tourism
20th February 2020
Categories: Member News
More than 100 representatives from across the UK’s tourism industry attended a reception recently with Their Royal Highnesses The Prince of Wales and The Duchess of Cornwall to mark the British Tourist Authority’s (VisitBritain.VisitEngland) 50th anniversary and to celebrate half a century of tourism’s importance as an engine of economic growth.
The event highlighted tourism’s role in creating jobs and boosting local economies including coastal towns and rural communities and creating a sense of people, place and wellbeing.
It also put the spotlight on tourism’s global role as a major part of British trade, driving inward investment and framing how people around the world view Britain, promoting a message of welcome and driving its leading ‘soft power’ rankings.
The Prince of Wales’ association with the BTA goes back decades with His Royal Highness also a long-standing Patron of English Tourism Week.
to add an item to your Itinerary basket.
.png)
