2018 Inbound Visitor Stats

2nd July 2019

Categories: Member News

Vist England have recently shared the 2018 visitor in-bound stats.

We have pulled out the stats for Devon, as below:

UK Year on Year figures      

Total Visits  = 37.9m -3.34%                
Total Spend = £22.82 bn- 6.66%                
US visits = 4.73m -0.37%                
US spend = £4.04bn - 4.71% average per visit £854                
China visits = 391,430 + 16.09%                
China spend = £656.54m -5.36% average spend per visit £1,677                 
Netherlands visits - 1.95m -  8.52%                
Netherlands spend = £715.43m - 4.09% average spend per visit £366                
Germany visits - 3.26m - 3.50%                
Germany spend - 1.51bn - 4.44% average spend per visit £463                
France visits - 3.69m -6.61%                
France spend £1.31bn -2.77% average send per visit £375                
Australian visits - 1.00`m - 8.19%                
Australian spend - £1.04bn - 12.52%  average spend per visit £1,041                
                

Devon Year on Year figures                 
                
Total visits = 427,670 -8.16%                 
Total Spend = £149.84 m -24.64%                
US visits - 52,890 +31.80 %                
US Spend = £26.42m + 48.26% £563 per visit                
China  visits = 13,820 +94.90%                
China spend = £9.95m +432% £2,510 per visit                
Netherlands visits 40,910 + 4.04%                
Netherlands spend £11.79m  -19.85% £288 average spend per visit                
Germany visits - 110,150 +23.16%                
Germany spend - £35.89m  +31.61%  average spend per visit £326                
France visits - 30,800 +35.80%                
France spend - £10.18m +119.87%  average spend £376                 
Australian visits - 26.680 - 26.29%                
Australian spend - £8.73m - 38.43%  average spend per visit £385