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Update from Sally Everton - Director

1st January 2019

Categories: Business News

Visit Devon’s Director, Sally Everton, has been busy driving promotion internationally and encouraging visitors to come to Devon.

In December Sally has been working on the following:

Domestic:

HofSW LEP Tourism Workshop - group work shop looking at the challenges facing tourism and suggestions for shaping the future of the LEP tourism strategy
Host Incentive England on a one day edcational for incentive venues in Devon (PART 1)
Admin catch up from 3 weeks of travel - data base inputting for DB China, IBTM and US
December Board Meeting - VisitDevon
Various meetings with members and potential members for VisitDevon
Meeting with Exeter Airport re trade events and working in collaboration
Follow up on database from IBTM for business tourism. One large enquiry for Active Sports Festival - forwarded onto Exeter and Plymouth
Various meeting with ATP's and also District Councils
Meeting with Golf England and VisitNorthDevon - looking at driving golfing itineraries to Devon and Cornwall
Marketing meeting - sign off marketing budget and campaign planning for 2019
Meeting with Julian Gray - SW Coastal Path - looking at collaborative working
Meeting and debrief with VisitDevon members who partnered us on IBTM
Devise and input events into a detailed Events Calendar - 2019

Press and Blogger pieces:

The Sunday Telegraph - Spa Struck. Featured Bovey Castle as one of the best
The Observer - Winter Country Retreats. Again featured Bovey Castle as in the top 10 in the UK
We hosted a German blogger/author back in the summer for child friendly holidays in Devon and Cornwall and her guide has now been published and is on Amazon : Amazon
Dutch newspaper Trouw sourced by Ruud at Mazzard's Farm East Devon. Great piece on East Devon, Lympstone Manor and Exeter Trouw link

International:

Various updates for VisitEngland and VisitBritain
Book events - such as ExploreGB, MeetGB and sales missions to US. Write profiles
Begin the follow up on DB China - inputting of 78 contacts into Database and initinal e-mail/WeChat follow up
Meeting with Golf England and VND - re targeting the North American Golf markets. Developing golfing groups
Continue to follow up from DBNA and VEMEX
Meetings and debrief with VisitDevon members who partnered us on our overseas trade events - DB China and IBTM
Prepare and finalise details for Vakantiebeurs - brochure and stand detail
Book and confirm ITB for March 2019. Write profiles - looking for further partners to work with us
Apply for TAP funding for ITB and other events

DEF project :

Progression of the project working closely with our project co-ordinator and our research and insight consultant based in the US
Develop partnerships with tour operators/DMC's and with local partners and tour guides
Develop thematic itineraries within our product content
Prepare content for trade interviews to take to chosen tour operators/DMC's
Various meetings throughout the month with VisitCornwall, VisitSomerset and project co-ordinator
Various conference calls with the US over the month with Simon Bradley,US based project consultant
Working on sales mission for Mid February - East Coast NY, NJ Conn and LI