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10th October 2017
Categories: Business News
Today we launched our annual review, announcing that an additional visitor spend of £872 million was generated by our inbound and domestic marketing in 2016/17. This means that for every £1 invested in us for marketing activity, £20 of additional visitor spend was generated.
2016 set a record for inbound tourism to Britain with 37.6 million visits and £22.5 billion visitor spend. From January to July 2017, there was a record 23.1 million overseas visits to the UK (up 8% from the same period last year) with visitors spending £13.3 billion (up 9%). In addition, domestic overnight holidays in England rose 7% to a record 20.4 million between January and June this year (a 7% increase).
Other key achievements include:
Announcing the figures at our annual review launch today, attended by the Parliamentary Under-Secretary for Arts, Heritage and Tourism, John Glen MP, we also re-stated our priorities for 2016/17.
These include us building further towards becoming the leading digital tourism agency by 2020. We will continue to build deeper, longer-term commercial partnerships and administer the final two years of the Discover England Fund in order to develop a step-change in English tourism. We will also engage with the travel trade through our events and missions and develop new products for them to distribute.
Visit our Annual Review 2016/17 website to find out more.
Finally, we look forward to working with you all over the coming year and helping the British tourism industry grow further.
© Visit Devon Community Interest Company
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